Objective To analyze the effect of social support model on negative emotion and surgical incision aesthetics in patients with ectopic pregnancy. Methods A total of 110 patients with ectopic pregnancy admitted to Nanjing Maternal and Child Health Care Hospital from March 2021 to June 2022 were randomly divided into control group and observation group, with 55 patients in each group. All patients were treated with laparoscopic surgery. The control group was given routine nursing, and the observation group was given social support mode on the basis of the control group. The negative emotions and incision aesthetics of the two groups were compared. Results After intervention, the SAS score and SDS score of the observation group were lower than those of the control group (P