At present, there is still a lack of unified teaching and standardized education mode in the vocational education of optometry. With the further development of social marketization, it is necessary to carry out teaching activities based on market demand, which requires the continuous reform and development of talent training mode in vocational colleges and the continuous optimization of innovative education and teaching mode. This paper analyzes the intelligent development of optometry specialty in vocational colleges, expounds the existing problems of the intelligent development of optometry specialty in vocational colleges, and puts forward some strategies, in order to provide reference for relevant researchers and promote the further development of optometry specialty in vocational colleges